Summary of Skills:
- Writing and Editing: working under a tight deadline, writing for the web, copy-editing, generating story ideas
- Computer: Microsoft Office, SQL
- Web: Dreamweaver, Adobe Photo Shop, HTML, Google Maps, using a CMS
- Social Media: Twitter, Facebook, LinkedINStatistics: STATA, SPSS, familiarity with Census Data
Education:
Carleton University: Ottawa, ON
Masters of Journalism candidate, School of Journalism and Communications: 2011-2013
McGill University: Montreal, QC
BA (Honours) Sociology and English Literature: 2004-2008
Experience:
Consumer Health Products Association: Ottawa, ON
Communications Officer: 06/10 – 07/11
As the Communications Officer at CHP Canada, I worked at the intersection of industry and government. By managing the Association’s publications, I learned about the intricacies of the regulatory process and the ins-and-outs of advocating for big-business.
- Managed the Association’s publications, including:
- Weekly newsletters to members
- Monthly news summaries concerning the consumer health product sector
- Quarterly reports for the public
- An annual report for our members
- Implemented a social media strategy to engage members and stakeholders using Twitter, LinkedIN and Facebook.
- Acted as webmaster and oversaw the development of a new bilingual website
- Implemented a search-engine-optimization strategy for the new website
BringITOn.ca: Ottawa, ON
Community Manager: 02/10-04/10 (freelance)
BringITOn.ca is an offshoot website of the Canadian Advanced Technology Alliance-Women In Technology (CATA-WIT). The website was launched in the fall of ’09 and is provides a forum and resources to young women ages 15-25 interested in a career in science and technology.
- Developed engaging content (blogs etc.)
- Optimized existing and new content for search engines
- Tracked progress of website in general, and its specific marketing initiatives, in Google Analytics
- Oversaw the Development of the new website
- Worked with outside partners (i.e. CATA-WIT’s forum, TalentEgg.ca, and Microsoft) to promote marketing initiatives
CampusCompare: Montreal, QC
Marketing Manager: 08/09 – 1/10
Content Editor: 09/09 – 08/09
CampusCompare was an online interactive guidebook for colleges in the United States, with estimated monthly visits of 60,000. It went offline in 2009.
- Wrote daily blogs covering all aspects of college admissions.
- Created and maintained our editorial calendar.
- Authored “DearBabs,” an advice column on college admissions, syndicated online through the McClatchy wire in over 12 newspapers nationwide, from the Sacramento Bee to the Idaho Statesman.
- Developed editorial relationships with related websites like Scholarships.com, guest-blogging and co-publishing articles.
- Designed and delivered a weekly email newsletter to 50,000 people, resulting in both traffic and affiliate-sales revenue.
- Created innovative social media campaigns, like a “Campus Spy” Twitter contest.
- Managed an ad budget of 36K a year.
Prof. Giovani Burgos, Dept. of Sociology, McGill University: Montreal, QC
Research Assistant: 05/07 – 06/08
- Focused on researching the unintended consequences of sex offender registries in the United States.
- Copy-edited articles and books for publication.
- Wrote and researched a paper, “High Risk People in High Risk Places.”
- Compiled data using STATA, SPSS, and excel from national data samples (US Census etc).
Verstehen Magazine, Dept. of Sociology, McGill University: Montreal, QC
Editor: 09/07-04/08
- Selected and edited pieces for an undergraduate sociology journal.
Hotel Magazine, Dept. of English, McGill University: Montreal, QC
Editor: 09/05-04/07
- Selected and edited pieces for an international, bilingual, undergraduate literature and cultural studies magazine that was published through McGill University’s English Dept.
References available upon request.
